Matcha is becoming more and more popular worldwide, and it seems that supply can’t keep up with demand. When you hear matcha flavor, what flavor comes to mind?
Original matcha has a slightly bitter, mellow taste. To reduce the bitterness, sweet Japanese sweets are served at tea ceremonies.
Fueled by the matcha boom, the streets of Japan have been flooded with sweet matcha flavor.
When cherry blossoms bloom, you may see the phrase “sakura flavor” on the streets. Cherry blossoms don’t have a flavor, but Japanese people imagine the taste of sweet bean paste-filled rice cakes wrapped in salted cherry leaves.